Jaro Education

Skills every sales representative should master

Being a sales representative isn’t as easy as it seems. Sales skills don’t always come naturally to new working professionals, and the seasoned seniors often don’t find enough time to share the knowledge with their juniors. Career counsellors at Jaro Education enlist top skills every sales rep should master. Take a look:

Product knowledge

Sales reps who don’t perfectly understand the product they’re selling are completely ineffective. Product training should be one of the very first things you learn as a new rep, suggests Jaro Education. You should be able to explain in detail how each product works, what business value it offers, and the reasons it appeals to your company’s ideal customers.

Rapport Building over the phone

While some sales reps possess a natural ability to create an instant rapport with a prospect and only have to finesse it, others need to learn to research prospects in advance. This helps you find a common ground to empathize with the person on the other end of the line. Rapport should not be underestimated, whether you’re chatting about sports, attending the same college, or just the weather.

Active listening

Good listening skills help you empathize with prospects and learn more about their business and pain points. With that knowledge, you can then sell more effectively and offer a better solution, suggests Jaro Education.

Time management

Whether it is a sales job or anything else, managing your time efficiently is imperative for career development. Those in sales often find themselves under pressure to meet targets. Time management can save you from unnecessary hassle, all the while helping you grow as an efficient sales professional.

Objection handling

It is important to prepare yourself for objection handling when you hear one. You need have to be on their toes so that the sales process doesn’t end abruptly and they lose the opportunity at the deal. Career counsellors at Jaro Education are of the opinion that sales reps need to learn to sincerely understand the prospect’s problem, ask for more information, and offer clarity to help the prospect overcome their objections.

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